The ad has already done its job by creating much greater public awareness of the Opium brand. By creating such a fuss, the public has played into the hands of the advertising industry. I do not find this ad offensive, but can understand why some people do. George Richards, UK I think the poster is GREAT!! I nearly crashed my car, but it's still brightened up my day! John Gavey, UK It's the only sensible decision the ASA has ever made. Can you imagine the same ad with a man lying naked on his back with his legs wide open? The answer is a resounding NO. Women are never going to gain respect in the boardroom as long as this "porn chic" is allowed on our billboards. It's got nothing to do with British prudishness - it's an issue of decency and self-respect.