Skip to main content

Government-based company

The image is a very nice image because the bay may seem "cute" to the mainly women readers, and they may find this image warm and comforting. So, it would be an eye-catching image for readers who are just flicking the pages. The story that the product is suggesting is that it is simple and easy to learn how to use a computer and that it can improve your life by enabling you to e-mail and do lots of other things that readers of this magazine may find difficult or challenging.

The mysterious part of this advertisement is the slogan because it makes you wonder how you can get someone ('Sidney') to Sydney Australia in just thirty minutes. It is only when you go on to read the passage under the image that you realise what the advert is about. This would mean a success by the company because the reader is enquiring to find out more about the product by reading more into the advertisement. The image is quite large and colourful and the image with the baby helps the advertisement to stand out well. The slogan is written in white lettering against a black background, which is also very noticeable.
The second advertisement is from a government-based company that is advertising a service to help people find the best childcare for their children. The main part of the image is a character that appears to be climbing up a rock face. This is very mysterious, as the readers wonder what a character (who appears to look like action man) has got to do with an advert based around childcare. As with most adverts, you have to read on to find out what the advert is about. The slogan says, "Finding the right childcare. Now its child's play" The pun is obviously on "child" here. It is giving the message across that after ringing this number to find out more about childcare, it will feel like "child's play" Also; the company is based around children making this pun very effective.
The figure in the image is climbing up a rock face. This is meant to symbolise how not finding the right childcare can seem like an uphill struggle. But, after close inspection, we realise that he has a phone on his hand. This is meant to show that him phoning the help line is making him smile because it is the end of the struggle for him (the struggle meant to be symbolising finding the right childcare). This is also shown at the end of the text where it says, after the information about the service that "soon you'll see that its not such an 'uphill climb'.
The slogan is not very puzzling, as it is easily understood; it corresponds to the image on the advert. It is set in orange against a green background so it easily stands out. The image is very large and takes up about two thirds of the page so it is very noticeable to people who are just flicking the pages. This means that the advert is successful. It is in a natural setting so the green colours stand out very well. It is obvious that this advert is ideally placed in this magazine. Childcare would mostly be aimed at mothers of who might need it. This magazine is aimed at middle-aged women who might have a lot of time on their hands. Therefore, they would have time to enquire about childcare and would probably need it for when they are going out.
The advert is trying to suggest that this service is easy to use and is very informative so anyone can use it. This is represented by the fact that they are using a figure of which one would associate with children's toys and the use of the phrase "Child's play". It is reminding the women of their childhood and how they were carefree. They would want to return to this by sorting out their problems, such as childcare. Overall, these adverts are very common to the magazine that they appeared in. They show the characteristics that one would most commonly associate with magazine adverts, such as bold striking images, bright colours and catchy, rememberable slogans. They are also relevant to the magazine they appeared in.

Comments

Popular posts from this blog

Advertising under control

The ad has already done its job by creating much greater public awareness of the Opium brand. By creating such a fuss, the public has played into the hands of the advertising industry. I do not find this ad offensive, but can understand why some people do. George Richards, UK I think the poster is GREAT!! I nearly crashed my car, but it's still brightened up my day! John Gavey, UK It's the only sensible decision the ASA has ever made. Can you imagine the same ad with a man lying naked on his back with his legs wide open? The answer is a resounding NO. Women are never going to gain respect in the boardroom as long as this "porn chic" is allowed on our billboards. It's got nothing to do with British prudishness - it's an issue of decency and self-respect.